Chatzipanagiotou, Kalliopi C.; Coritos, Christos D. - In: European Journal of Marketing 44 (2010) 11/12, pp. 1576-1611
Purpose – This paper aims to suggest an empirically based typology of hotels according to their marketing information systems (MrkIS) configurations. The study seeks to examine major antecedents of the effectiveness of MrkIS and their influence on the adoption of specific marketing...