This paper analyzes the role of individual heterogeneity in the diffusion of a network technology. Using a detailed data set on the adoption of a new videoconferencing technology within a firm, we estimate a structural model of technology adoption and use. We find that employees have significant...

Chapter 1. Introduction1.1 Context and background1.2 Goals1.3 Structure Chapter 2. Digital technologies as network technologies.2.1 On the significance of network technologies. A brief historical perspective.2.2 Networks and network externalities as technology diffusion drivers. Chapter 3....