Purpose – The purpose of this paper is to discuss the merits of self‐regulation and the art of embedding it within an organisation, not as a secondary activity but as a core and fundamental business skill that ensures the survival of a business entity in the long term....

Purpose – The purpose of this paper is to derive operational principles from environmental ethics for business organizations to achieve sustainability. Design/methodology/approach – The paper analyses different levels on which business affects the natural environment. Individual biological...

Purpose – The purpose of this paper is to describe a new methodology called E‐thics, how it can be applied to an investment company, and how it can be used as a catalyst to develop an ethical corporate culture. Design/methodology/approach – Discusses recent events that have led the general...

Purpose – This paper seeks to explore the ethical implications of creating committed customer relationships. Design/methodology/approach – The paper uses an empirical study to test a series of hypotheses concerning the impact of customers' commitment to a brand on their behaviors toward that...

Pink ribbons, red dresses, and greenwashing--American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein...

First published in 1931, this Routledge Revivals title reissues J.A Hobson's analysis of financial distribution in the early years of Twentieth Century Britain. The book focuses on the moral questions that he considered to be important in regard to the economic reforms that were necessary to...

There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the...

A not-so-quiet revolution seems to be occurring in wealthy capitalist societies - supermarkets selling 'guilt free' Fairtrade products; lifestyle TV gurus exhorting us to eat less, buy local and go green; neighbourhood action groups bent on 'swopping not shopping'. And this is happening not at...

This practical and engaging book provides a coherent approach to global business responsibility and ethics based on the latest research, theory, and practice. The authors incorporate numerous interesting and current real world examples to support the argument that corporations need to - and can...