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Berger, Peter L. - 1986

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Consumer behavior in theory and in action

Britt, Steuart H. (ed.); Lubawski, L. (contributor) - 1970

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Social indicators and social theory : elements of an operational system

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Liberalism and the origins of European social theory

Seidman, Steven - 1983

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Die Genesis von Corporate Governance

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of this powerful concept is still amiss. Drawing on Luhmannian social systems theory, historical analysis, and four …' preferences towards particular brands. On these conceptual foundations a comprehensive brand- and communication-centered theory is … developed that fulfills Alderson', Cox' and Bartels' foundational requirements for a general theory of marketing in an …

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Understanding Leadership Perspectives : Theoretical and Practical Approaches

Fairholm, Gilbert W. (contributor); … - 2009

There is no dearth of popular books on leadership, often extolling the virtues of charismatic, celebrity leaders or offering simplistic formulas for “inspiring the troops” to achieve “extraordinary results”. However, empirical research and exploration of leadership and its many elements...

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