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108
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48
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18
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15
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14
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1
Who decides what to watch on TV at home? : insights from people-meter data in Mexico ; measuring co-viewing and preference influences to help broadcasters promote programming
Mora, José-Domingo
;
Krider, Robert E.
;
Ho, Jason
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010520796
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2
Fuzzy dynamic groups : measures and implications for television audiences
Mora, José-Domingo
- In:
Fuzzy methods for customer relationship management and …
,
(pp. 41-60)
.
2012
Persistent link: https://www.econbiz.de/10009703887
Saved in:
3
Does consumption make company better? : an activity and companionship model of experienced utility
Mora, José-Domingo
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 636-652
Persistent link: https://www.econbiz.de/10013162340
Saved in:
4
Social context and advertising effectiveness : a dynamic study
Mora, José-Domingo
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 325-344
Persistent link: https://www.econbiz.de/10011581221
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5
Do companions really enhance shopping? : assessing social lift over forms of shopper value in Mexico
Mora, José-Domingo
;
González, Eva M.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 228-239
Persistent link: https://www.econbiz.de/10011434170
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6
Demand and distribution relationships in the ready-to-drink iced tea market : a graphical approach
Krider, Robert E.
;
Li, Tieshan
;
Liu, Yong
;
Weinberg, …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003666091
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7
Implementing "marketing me" : a simulation enhanced variant for a student self-marketing exercise
Flostrand, Andrew
;
Ho, Jason Y. C.
;
Krider, Robert E.
- In:
Journal of marketing education : JME
38
(
2016
)
2
,
pp. 83-89
Persistent link: https://www.econbiz.de/10011537303
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8
Spatial competition and bounded rationality : retailing at the edge of chaos
Krider, Robert E.
- In:
Geographical analysis : an international journal of …
29
(
1997
)
1
,
pp. 16-34
Persistent link: https://www.econbiz.de/10001213306
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9
The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies
Krider, Robert E.
;
Li, Tieshan
;
Liu, Yong
;
Weinberg, …
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
4
,
pp. 635-645
Persistent link: https://www.econbiz.de/10006873595
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10
Pizzas: p or Square? Psychophysical Biases in Area Comparisons - A psychophysical model of how consumers make area comparison judgments proposes and demonstrates that 2-D judgments...
Krider, Robert E.
;
Raghubir, Priya
;
Krishna, Aradhna
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
4
,
pp. 405-425
Persistent link: https://www.econbiz.de/10006898243
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