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Persuasion in Recommender Systems
Gretzel, Ulrike; Fesenmaier, Daniel - In: International journal of electronic commerce : IJEC 11 (2006) 2, pp. 81-100
Persistent link: https://www.econbiz.de/10007593232
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Designing persuasive destination websites: A mental imagery processing perspective
Lee, Woojin; Gretzel, Ulrike - In: Tourism management : research, policies, practice 33 (2012) 5, pp. 1270-1281
Persistent link: https://www.econbiz.de/10009964324
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Perceptions of museum podcast tours : effects of consumer innovativeness, Internet familiarity and podcasting affinity on performance expectancies
Kang, Myunghwa; Gretzel, Ulrike - In: Tourism management perspectives : TMP 4 (2012), pp. 155-163
Persistent link: https://www.econbiz.de/10010098065
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Effects of podcast tours on tourist experiences in a national park
Kang, Myunghwa; Gretzel, Ulrike - In: Tourism management : research, policies, practice 33 (2012) 2, pp. 440-456
Persistent link: https://www.econbiz.de/10009819898
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Managing Destination Marketing Organizations: The Tasks, Roles, and Responsibilities of the Convention and Visitors Bureau Executive
Gretzel, Ulrike - In: Annals of tourism research : ATR ; a social sciences journal 35 (2008) 4, pp. 1092-1094
Persistent link: https://www.econbiz.de/10008890999
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Intelligent systems in tourism
Gretzel, Ulrike - In: Annals of tourism research : ATR ; a social sciences journal 38 (2011) 3, pp. 757-780
Persistent link: https://www.econbiz.de/10009171702
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Travel coupon proneness
Park, Young A; Gretzel, Ulrike - In: Annals of tourism research : ATR ; a social sciences journal 38 (2011) 4, pp. 1653-1658
Persistent link: https://www.econbiz.de/10009806996
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Explicating affordances in travel information search : investigating device use in relation to goals and personal characteristics
Zarezadeh, Zohreh (Zara); Benckendorff, Pierre; … - In: Information technology & tourism 25 (2023) 2, pp. 235-257
Persistent link: https://www.econbiz.de/10014315971
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Social media in travel, tourism and hospitality : theory, practice and cases
Sigala, Marianna. - 2016
pt. 1. Web 2.0 : strategic and operational business models -- pt. 2. Web 2.0 : applications for marketing -- pt. 3. Web 2.0 : travellers' behaviour -- pt. 4. Web 2.0 : knowledge management and market research.
Persistent link: https://www.econbiz.de/10014498759
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Online tourist information search strategies
Zarezadeh, Zohreh Zara; Benckendorff, Pierre; Gretzel, … - In: Tourism management perspectives : TMP 48 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014461323