Lehtonen, Turo-Kimmo - In: Journal of Cultural Economy 7 (2014) 3, pp. 308-333
What kind of object is private life insurance? To discuss this question, this article examines how life insurance is pictured, that is, explained and concretized with words and visual images, in the promotion of private life insurance in Finland between 1945 and 2000. In principle, life...