Bettany, Shona M.; Kerrane, Ben - In: European Journal of Marketing 52 (2018) 12, pp. 2334-2355
PurposeUsing the family activity of hobby stock-keeping (“petstock”) as a context, this paper aims to extend singularization theory to model the negotiations, agencies and resistances of children, parents and petstock, as they work through how animals become food within the boundaries of the...