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Shopping in virtual worlds : p...
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1
Impact of virtual brand experience on purchase intentions : the role of multichannel congruence
Gabisch, Jason A.
;
Gwebu, Kholekile L.
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10009545626
Saved in:
2
Virtual world brand experience and its impact on real world purchasing behavior
Gabisch, Jason A.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009373387
Saved in:
3
Fancy a coffee with Friends in "Central Perk"? : reverse product placement, fictional brands and purchase intention
Rossiter, John R.
;
Percy, Larry
;
Lynn, Theodore
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 399-417
Persistent link: https://www.econbiz.de/10009789457
Saved in:
4
Understanding factors affecting consumer intention to shop in a virtual world
Domina, Tanya
;
Lee, Seung-eun
;
MacGillivray, Maureen
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 613-620
Persistent link: https://www.econbiz.de/10009655499
Saved in:
5
The effect of consumer motivations on purchase intention of online fashion : sharing platform
Won, Jessica
;
Kim, Bo-Young
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
6
,
pp. 197-207
Persistent link: https://www.econbiz.de/10012667869
Saved in:
6
Influence of consumers' online decision-making style on comparison shopping proneness and perceived usefulness of comparison shopping tools
Park, Young A.
;
Gretzel, Ulrike
- In:
Journal of electronic commerce research : JECR
11
(
2010
)
4
,
pp. 342-354
Persistent link: https://www.econbiz.de/10008855880
Saved in:
7
Online product presentation : the effect of product coordination and a model's face
Yoo, Jungmin
;
Kim, Minjeong
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10009571551
Saved in:
8
Online apparel retailing : roles of e-shopping quality and experiential e-shopping motives
Ha, Sejin
;
Stoel, Leslie
- In:
Journal of service management
23
(
2012
)
2
,
pp. 197-215
Persistent link: https://www.econbiz.de/10009554265
Saved in:
9
How much is trust worth? : evidence from the international online textbook market
Bai, Xue
;
Luo, Mi Meg
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 245-260
Persistent link: https://www.econbiz.de/10009485808
Saved in:
10
Antecedents of online shopping behavior in India : an examination
Khare, Arpita
;
Rakesh, Sapna
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 227-244
Persistent link: https://www.econbiz.de/10009485809
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