Purpose – The purpose of this paper is to present a critical view of rhetoric, science, scientific research, and management that discloses the role of rhetoric in these fields and that offers a conceptual framework for this special issue of the Journal of Organizational Change Management ....

Purpose – The purpose of this paper is to build a conceptual framework that enables an improved comprehension of how brand meaning is constructed. Design/methodology/approach – Conceptual implications are drawn from an analysis and discussion of the literature in the fields of brand...

Purpose – The purpose of this paper is to present and discuss a critical review of the role of rhetoric and narratives in management research and practice. Design/methodology/approach – Conceptual implications are drawn from the analysis and discussion of the papers of this special issue, as...

Purpose: The purpose of this paper is twofold: first, to clarify that narratives have a rhetorical dimension, whose study has to be considered an important part of rhetoric (this claim is not accepted by important scholars). The arguments are based on the properties that narratives are very...

Purpose: Despite the great importance attributed to values in the family business, few studies have focused on their importance and on how such values influence the way family businesses behave over time. Using Aristotelian virtues as our main framework, the purpose of this paper is to...