Purpose: This study examines the mediating effects of relationship quality (RQ) on the relationship between six antecedents and loyalty and the moderating effects of gender on these relationships. Design/methodology/approach: Data were collected from a convenience sample of 300 respondents as...

Pine and Gilmore (1998) set out the vision for a new economic era: the ‘experience economy' in which consumers are in search of extraordinary and memorable experiences. Since then, a rich body of research on applications of the experience economy concepts has appeared in the marketing...

Destinations are more likely to be successful if they recognize the experiential qualities of their offerings. However, with some exceptions, research into the emotional content of the destination experience remains largely underexplored. This current research addresses this lacuna and...

The purpose of this study is to empirically test an integrative model linking tourists' emotional experiences, perceived overall image, satisfaction, and intention to recommend. The model was tested using data collected from domestic tourists visiting Sardinia, Italy. Results show that tourists'...