Global awareness and international information exchange have long been highlighted by academia as a principal component of continued business competitiveness. In order to examine the extent to which academics practise what they preach, key marketing journals in Europe, Japan and the USA were...

Based on a literature review of terrorism and global business literature, this paper addresses those conditions that may lead to new considerations about risk and its management at policy and the MNE (multinational enterprise) level. How do MNEs adapt to the 09/11 ‐ type risk in strategic...

Purpose – This paper offers a conceptualization of the internationalization decision confronted by a firm in an environment of terrorism‐induced risk. Design/methodology/approach – The approach taken is a conceptualization of the internationalization decision framed from theoretical...

Purpose – The purpose of this paper is to explore the marketing “processes” of governing multiple export relationships under the theoretical framework of governance value analysis (GVA). Specifically, this work examines the internal exchange attributes of transaction-specific investments...

Purpose – The purpose of this study, drawing from exchange theory, is to examine how the intertwined relationships between power, justice and relative dependence influence relationship performance in buyer – seller relationships. Design/methodology/approach – A two-wave structural equation...