Purpose – The purpose of this paper is to investigate the firm’s role in the value creation process. In particular, after categorizing the activities that firms carry out to facilitate the creation of value, the “value space,” an actionable framework within which different dimensions of...

Purpose – The study focused on dimensions of consumer‐based brand equity, and especially the recall level of brand awareness. The purpose was to identify any statistically significant differences in brand recall in various product categories and different national contexts....

Motivating SMEs to cooperate and internationalize : a dynamic perspective : introduction / George Tesar -- Entrepreneurial action -- From small businesses to internationalized entrepreneurial ventures : some personal notes / Rolf A. Lundin -- Come to the northern side : we have a business model...

Motivating SMEs to cooperate and internationalize : a dynamic perspective : introduction / George Tesar -- Entrepreneurial action -- From small businesses to internationalized entrepreneurial ventures : some personal notes / Rolf A. Lundin -- Come to the northern side : we have a business model...