Sport has evolved into one of the largest industries in Australia and there is a corresponding increased interest in the factors influencing fan loyalty. This paper presents a theoretically developed conceptual model which empirically tests the relationships between fan identification, sports...

Purpose: This paper investigates the impact of social-media marketing elements, namely entertainment, customisation, interaction, electronic word-of-mouth (EWOM) and trendiness, on consumer–brand engagement and brand knowledge. Design/methodology/approach: Using an online survey, the study...

Purpose: The purpose of the paper is to contribute to the extant sport marketing literature by positing fan engagement, team brand image and cumulative fan satisfaction with the team as factors influencing attitudinal and behavioural soccer (football) fan loyalty, with enduring involvement with...

Purpose: This paper investigates the impact of brand interactivity within social media on consumer–brand engagement and its related outcomes, including consumers' intention of co-creating brand value and future repurchase of the same brand. Design/methodology/approach: The theoretical...

<P>1. High Performance in the Australian Banking and Financial Services Industry 2. Micro and Meso-level Drivers of High Performance 3. Research Context and Data Collection at a Large Australian Financial Institution 4. High performance in a large Australian Financial Institution -- Key Findings 5....</p>