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Opening the Black Box of a competitive customer experience strategy

Hinnenberg, Marc; Löfstedt, Nina - In: Journal of digital banking 1 (2016/2017) 4, pp. 321-328

Persistent link: https://www.econbiz.de/10011708682

Total market orientation, customer value, and market performance from a dual perspective

Tournois, Laurent - In: The journal of applied business research 29 (2013) 4, pp. 1157-1173

Persistent link: https://www.econbiz.de/10009777592

Marketing metrics : a meta-synthesis

Uzma, Shigufta Hena - In: International journal of business excellence 14 (2018) 2, pp. 153-179

Persistent link: https://www.econbiz.de/10011954099

Factors affecting relationship marketing in creating customer loyalty in the hospital services business

Afifi, Iqbal; Amini, Ahdia - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 91-108

Persistent link: https://www.econbiz.de/10012106926

Evaluating service quality and service value in manufacturer-distributor settings : a systems approach

Kivijärvi, Hannu; Virta, Aleksi - In: Journal of business-to-business marketing 28 (2021) 1, pp. 21-46

Persistent link: https://www.econbiz.de/10012584484

Customer empowerment and engagement behaviours influencing value for FinTech customers : an empirical study from India

Kini, Archana Nayak; Basri, Savitha - In: Organizations and markets in emerging economies 14 (2023) 1/27, pp. 83-109

The article aims to study the impact of consumer empowerment on customer engagement behaviours (CEBs) and their effect on customer value in the FinTech industry of India. A cross-sectional analytical study was carried out to collect data from 380 Indian FinTech app users using a survey...

Persistent link: https://www.econbiz.de/10014534670

Net promoter score, growth, and profitability of transportation companies

Korneta, Piotr - In: International journal of management and economics 54 (2018) 2, pp. 136-148

Introduced in 2003, net promoter score (NPS) very quickly gained popularity, as a customer loyalty measure, among companies and a part of researchers, due to its simplicity, the ease of interpretation, low costs of calculation, and, overall, its assumed impact on future growth and profitability....

Persistent link: https://www.econbiz.de/10012027122

Customer accounting and marketing performance measures in the hotel industry : evidence from Australia

McManus, Lisa - In: International journal of hospitality management 33 (2013), pp. 140-152

Persistent link: https://www.econbiz.de/10009746466

Customer feedback metrics for marketing accountability

Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: Marketing accountability for marketing and …, (pp. 49-74). 2021

Persistent link: https://www.econbiz.de/10012653774

Does the value manufacturers (brands) create translate into enhanced reputation? : a multi-sector examination of the value-satisfaction-loyalty-reputation chain

Tournois, Laurent - In: Journal of retailing and consumer services 26 (2015), pp. 83-96

Persistent link: https://www.econbiz.de/10011347839

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