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The influence of the commercial features of the Internet on the adoption of e-commerce by consumers
Crespo, Angel Herrero; Rodríguez del Bosque, Ignacio A. - In: Electronic commerce research and applications 9 (2010) 1/6, pp. 562-575
Persistent link: https://www.econbiz.de/10008933077
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La influencia de la propensión a innovar del gestor en la implantación de programas de fidelización de clientes en el pequeño comercio
Rodríguez del Bosque, Ignacio A.; Crespo, Ángel Herrero; … - In: Cuadernos de economía y dirección de la empresa : CEDE 38 (2009), pp. 7-35
Persistent link: https://www.econbiz.de/10003836468
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Los factores estímulo y personales como determinantes de la formación de la imagen de marca de los destinos turísticos : un estudio aplicado a los turistas que visitan un destino v...
San Martín, Héctor; Rodríguez del Bosque, Ignacio A. - In: Cuadernos de economía y dirección de la empresa : CEDE 43 (2010), pp. 37-63
Persistent link: https://www.econbiz.de/10003991227
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Exploring the cognitive-affective nature of destination image and the role of psychological factors in its formation
San Martín, Héctor; Rodríguez del Bosque, Ignacio A. - In: Tourism management : research, policies, practice 29 (2008) 2, pp. 263-277
Persistent link: https://www.econbiz.de/10003695964
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Corporate social responsibility and customer loyalty : exploring the role of identification, satisfaction and type of company
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The journal of services marketing 29 (2015) 1, pp. 15-25
Persistent link: https://www.econbiz.de/10010531150
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How customers construct corporate social responsibility images : testing the moderating role of demographic characteristics
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Business research quarterly : BRQ 18 (2015) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10010533279
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How customer novelty seeking influences customer CSR perception
Péret, Andrea; Rodríguez del Bosque, Ignacio A. - In: Marketing intelligence & planning 33 (2015) 4, pp. 486-507
Persistent link: https://www.econbiz.de/10011381530
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Customer values and CSR image in the banking industry
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Journal of financial services marketing : JFSM 20 (2015) 1, pp. 46-61
Persistent link: https://www.econbiz.de/10011298753
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How customer support for corporate social responsibility influences the image of companies : evidence from the banking industry
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Corporate social responsibility and environmental management 22 (2015) 3, pp. 155-168
Persistent link: https://www.econbiz.de/10011342782
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Exploring the antecedents of hotel customer loyalty : a social identity perspective
Martínez García de Leaniz, Patricia; Rodríguez del … - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 1-23
Persistent link: https://www.econbiz.de/10010526384