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The globalisation of the wine industry: new world, old world and China

Thorpe, Michael - In: China Agricultural Economic Review 1 (2009) 3, pp. 301-313

Purpose – As the Chinese economy continues to develop, rising incomes for many people has meant significant shifts in consumption patterns. Over the past several years, per capita wine consumption in China has doubled. Although off a relatively low base, this still represents a significant...

Persistent link: https://www.econbiz.de/10014689566

A research paradigm for international business communication

Kameda, Naoki - In: Corporate Communications: An International Journal 10 (2005) 2, pp. 168-182

users. The guiding theories in this research will come from semiology. Findings – English will be the agent of globalization … globalization. This paper sets out a methodology for developing the research needed to yield practical steps to solve the problem … companies can develop ways of coping with the communication problems of globalization. …

Persistent link: https://www.econbiz.de/10014691610

Consumer nationalism and corporate reputation management in the global era

Wang, Jay - In: Corporate Communications: An International Journal 10 (2005) 3, pp. 223-239

‐in‐hand with globalization, consumer nationalism cannot be ignored. Originality/value – The study provides a deeper understanding …

Persistent link: https://www.econbiz.de/10014691614

Communicating with local publics: a case study of Coca‐Cola's Chinese web site

Tian, Yan - In: Corporate Communications: An International Journal 11 (2006) 1, pp. 13-22

Purpose – This is a case study of Coca‐Cola's Chinese web site. It aims to examine how Coca‐Cola, the number one brand in the world, is using its web site to communicate with the publics in the world's largest market. Design/methodology/approach – Uses a qualitative text analysis....

Persistent link: https://www.econbiz.de/10014691626

My country is different

Hirsch, Peter; Shaukat, Najia - In: Corporate Communications: An International Journal 13 (2008) 1, pp. 11-17

Purpose – The creation of a truly global marketplace with a rapidly expanding middle class has created unparalleled opportunities global brands and the multinational corporations that own them. From household and food products to travel and luxury brands, this converging global market with...

Persistent link: https://www.econbiz.de/10014691680

Between global and local: hybridized appeals in China web auto ads

Wu, Doreen D. - In: Corporate Communications: An International Journal 13 (2008) 1, pp. 68-79

discourse of Chinese advertising: weak globalization but strong localization, strong globalization but weak localization, and a …

Persistent link: https://www.econbiz.de/10014691684

Apologizing in a globalizing world: crisis communication and apologetic ethics

Frandsen, Finn; Johansen, Winni - In: Corporate Communications: An International Journal 15 (2010) 4, pp. 350-364

Purpose – The purpose of this paper is to study three apologies or statements offered by the Vatican and/or Pope Benedict XVI after a much‐debated lecture at the University of Regensburg in Germany in 2006. The rhetorical model of apologizing and apologetic ethics proposed by Hearit is...

Persistent link: https://www.econbiz.de/10014691761

Personal preference or policy? Language choice in a European‐based international organization

Bouchien de Groot, Elizabeth - In: Corporate Communications: An International Journal 17 (2012) 3, pp. 255-271

Purpose – Mutual understanding and cross‐border synergy in international organizations largely depend on the efficiency of the language(s) used between employees in home and foreign markets. This study aims to provide insights in how language(s) can be applied efficiently in international...

Persistent link: https://www.econbiz.de/10014691801

How to Manage Your Reputation

Oliver, Sandy - In: Corporate Communications: An International Journal 4 (1999) 1, pp. 50-50

Persistent link: https://www.econbiz.de/10014691854

Exploring internal crisis communication in multicultural environments

Ravazzani, Silvia - In: Corporate Communications: An International Journal 21 (2016) 1, pp. 73-88

Purpose – The purpose of this paper is to explore managers’ perspectives on and practices of internal crisis communication in multicultural environments. Design/methodology/approach – After a review of relevant literature on crisis, culture and internal communication to define the...

Persistent link: https://www.econbiz.de/10014691988