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Advertising management
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Management
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Bloom, Nicholas
158
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126
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99
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79
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76
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71
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68
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68
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67
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67
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67
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60
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58
Malik, Fredmund
54
Rowley, Chris
53
Eisend, Martin
50
Wirtz, Bernd W.
49
Clegg, Stewart
44
Albach, Horst
43
Corsten, Hans
42
Griffin, Ricky W.
42
Lemos, Renata
42
Steinmann, Horst
42
Sydow, Jörg
41
Bleicher, Knut
40
Rubóczky, István
39
Pelsmacker, Patrick de
38
Pepels, Werner
38
Schermerhorn, John R.
37
Taylor, Charles Raymond
37
Wolf, Joachim
37
Fritz, Wolfgang
36
Bieger, Thomas
35
Macharzina, Klaus
35
Conrad, Peter
34
Reichwald, Ralf
34
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34
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34
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33
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32
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ToKnowPress
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18
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17
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Journal of advertising research
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219
International journal of advertising : the review of marketing communications
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Journal of advertising
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International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Management Decision
169
Europäische Hochschulschriften / 5
157
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146
European research studies
129
Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER working paper series
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106
Journal of business ethics : JOBE
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Leadership & Organization Development Journal
98
NBER Working Paper
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96
Gabler Edition Wissenschaft
93
Journal of promotion management : JPM
84
Springer eBook Collection / Business and Economics
83
Journal of Management Development
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
81
Бизнес Информ
81
Journal of marketing
77
European Sport management quarterly : ESMQ
75
The journal of management development
74
Research
73
Edward Elgar E-Book Archive
71
Journal of historical research in marketing
71
European journal of marketing : EJM
69
Journal of promotion management : innovations in planning and applied research
66
Ovidius University Annals, Economic Sciences Series
66
Journal of business economics : JBE
65
Journal of marketing research : JMR
65
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64
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ECONIS (ZBW)
42,742
USB Cologne (EcoSocSci)
13,125
RePEc
3,194
BASE
2,601
Other ZBW resources
1,633
EconStor
507
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324
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178
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131
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131
Advertising fee in business-format franchising
Desai, Preyas
-
1994
-
Rev
Persistent link: https://www.econbiz.de/10000893034
Saved in:
132
Conscience et comportement : une approche intégrative bipolaire des objectifs de communication illustrée à l'aide des campagnes de Benetton
Pasquier, Martial
-
1994
Persistent link: https://www.econbiz.de/10000893288
Saved in:
133
Swines and sweaters : a semiotic analysis of the Benetton print campaign in 1992
Aslama, Minna
-
1994
Persistent link: https://www.econbiz.de/10000893456
Saved in:
134
Ost und West - zwei Werbewelten? : Ergebnisse zweier Gruppendiskussionen
1992
Persistent link: https://www.econbiz.de/10000895302
Saved in:
135
Der Wandel der
Werbung
im Spiegel der Kritik
Kollmann, Tobias
-
1994
-
1. Aufl
Persistent link: https://www.econbiz.de/10000896877
Saved in:
136
The handbook of European advertising : media planning, marketing analysis and country-by-country profiles
Bennett, Roger
-
1993
Persistent link: https://www.econbiz.de/10000854503
Saved in:
137
Toward a theory of promotional effects in grocery retailing : sources of variations in effects between product categories and between promotional mixes
Julander, Claes-Robert
;
Persson, Per-Göran
-
1993
Persistent link: https://www.econbiz.de/10000855566
Saved in:
138
Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1992
Persistent link: https://www.econbiz.de/10000859351
Saved in:
139
Socio-economic effects of advertising in India
Narayana, P. L.
(
contributor
)
-
1992
Persistent link: https://www.econbiz.de/10000861780
Saved in:
140
Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.
;
Forker, Olan D.
-
1993
Persistent link: https://www.econbiz.de/10000862748
Saved in:
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