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Die Frau in der Reklame : Bild- und Textdokumente aus den Jahren 1827 - 1930

Weisser, Michael (contributor) - 1981

Persistent link: https://www.econbiz.de/10004008801

Werbung, ihre gesellschaftliche und ökonomische Problematik

Grunert, Klaus G.; Stupening, Eduard - 1981

Persistent link: https://www.econbiz.de/10004008872

A Theory of Strategic Diffusion

Goyal, Sanjeev; Galeotti, Andrea - 2007

The important role of friends, neighbors and colleagues in shaping individual choices has been brought out in a number of studies over the years. The presence of significant 'local' influence in shaping individual behavior suggests that firms, governments and developmental agencies should...

Persistent link: https://www.econbiz.de/10010312315

Between agora and shopping mall

Falkinger, Josef - 2008

Advertisements provide consumers with knowledge about private products, whereas political information is required to provide voters with knowledge of public issues. Modern information technologies and globalisation are increasing the exposure of individuals to information. Goods advertising is...

Persistent link: https://www.econbiz.de/10010315559

Non-comparative versus comparative advertising as a quality signal

Emons, Winand; Fluet, Claude - 2008

Two firms produce a product with a horizontal and a vertical characteristic. We call the vertical characteristic quality. The difference in the quality levels determines how the firms share the market. Firms know the quality levels, consumers do not. Under non-comparative advertising a firm may...

Persistent link: https://www.econbiz.de/10010316055

Grau oder Großartig?

Boos, Linda - 2009

Galten über 50-Jährige in der Werbung bislang nahezu als tabu, forciert das Marketing aufgrund der demografischen … geändert? Studien zeigen, dass 50pluser in der Werbung in der Vergangenheit oft marginalisiert und negativ stereotypisiert … Lebensrealität Älterer und ihrer Darstellung in der Werbung ausgegangen werden kann oder ob das werbliche Bild über 50-Jähriger einen …

Persistent link: https://www.econbiz.de/10009454788

Entwicklung eines Anforderungsprofils mit Schlüsselqualifikationen für den Beruf kommunaler Pressereferent

Guttroff, Natalie; Kese, Volkmar; Jourdan, Rudolf - 2008

- Darstellung derjenigen Kenntnisse, Fertigkeiten und Fähigkeiten über die ein kommunaler Pressereferent verfügen sollte.- Wege, die die praktische Umsetzung des Anforderungsprofils ermöglichen könnten.

Persistent link: https://www.econbiz.de/10009460959

Behavioural Study on Advertising and Marketing Practices in Online Social Media : Final Report

GfK Consortium - 2018

The key objective of this multi-method, exploratory study was to investigate advertising and marketing practices in online social media (OSM) from the perspective of consumer behaviour and consumer protection. It aimed to identify and assess commercial practices in the context of OSM that could...

Persistent link: https://www.econbiz.de/10012036381

Consumer vulnerability across key markets in the European Union : Final report

Austgulen, Marthe H. (contributor) - London Economics; VVA Consulting; Ipsos Mori consortium - 2016

The study examines the incidence of vulnerability across the EU28 and Iceland and Norway, and the factors explaining any observed vulnerability. The study uses a range of information sources (literature review, stakeholder interviews, consumer survey and consumer experiments in five countries)...

Persistent link: https://www.econbiz.de/10012036387

Corporate Donations to the Arts: Philanthropy or Advertising?

Frank, Björn; Geppert, Kurt - 2002

This paper is an attempt to provide evidence on two questions: Why do companies sponsor art events, and where exactly does the money go? We analyse data collected on the revenue structure of cultural institutions in Berlin and Hamburg. This data set not only tells us where the money goes, it...

Persistent link: https://www.econbiz.de/10010260636