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Wirkt eine Preisregulierung nur auf den Preis?: Anmerkungen zu den Wirkungen einer Preisregulierung auf das Werbevolumen
Jaenichen, Sebastian; Steinrücken, Torsten - 2007
Persistent link: https://www.econbiz.de/10010299053
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Die Aufmerksamkeit für, die Nutzung der und die Werbung in Medien in Deutschland
Kallfaß, Hermann H. - 2010
Persistent link: https://www.econbiz.de/10010303885
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The market for fake observations
Brekke, Kjell Arne; Nilsen, Tore - 2011
We show how increased competition in a media market may have implications for the competition between firms that are advertising in that medium. We apply a simple model of a product market with network externalities where firms buy advertising space in a media market and find that there is more...
Persistent link: https://www.econbiz.de/10010330239
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The 100 greatest corporate and industrial ads
Poppe, Fred C. - 1983
Persistent link: https://www.econbiz.de/10000000310
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Grau oder Großartig?
Boos, Linda - 2009
Galten über 50-Jährige in der Werbung bislang nahezu als tabu, forciert das Marketing aufgrund der demografischen … geändert? Studien zeigen, dass 50pluser in der Werbung in der Vergangenheit oft marginalisiert und negativ stereotypisiert … Lebensrealität Älterer und ihrer Darstellung in der Werbung ausgegangen werden kann oder ob das werbliche Bild über 50-Jähriger einen …
Persistent link: https://www.econbiz.de/10009454788
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Entwicklung eines Anforderungsprofils mit Schlüsselqualifikationen für den „Beruf kommunaler Pressereferent“
Guttroff, Natalie; Kese, Volkmar; Jourdan, Rudolf - 2008
- Darstellung derjenigen Kenntnisse, Fertigkeiten und Fähigkeiten über die ein kommunaler Pressereferent verfügen sollte.- Wege, die die praktische Umsetzung des Anforderungsprofils ermöglichen könnten.
Persistent link: https://www.econbiz.de/10009460959
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Persuading consumers with social attitudes
Buehler, Stefan; Halbheer, Daniel - 2011
This paper analyzes persuasive advertising and pricing in oligopoly if firms sell differentiated products and consumers have heterogeneous social attitudes towards the consumption by others. Deriving product demand from primitives, we show that the demand-enhancing effect of persuasive...
Persistent link: https://www.econbiz.de/10010274911
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Business models for media firms : does competition matter for how they raise revenue?
Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars - 2009
The purpose of this article is to analyze how competitive forces may influence the way media firms like TV channels raise revenue. A media firm can either be financed by advertising revenue, by direct payment from the viewers (or the readers, if we consider newspapers), or by both. We show that...
Persistent link: https://www.econbiz.de/10010276625
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Advertising to boost energy efficiency: The power of one campaign and natural gas consumption
Diffney, Seán; Lyons, Seán; Valeri, Laura Malaguzzi - 2009
In this paper we study the recent awareness and persuasion campaign launched by the Irish government to increase energy efficiency and we assess its effect on residential natural gas consumption. We first analyse changes in the daily consumption of natural gas and find that advertising leaflets...
Persistent link: https://www.econbiz.de/10010277650
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Media market concentration, advertising levels, and ad prices
Anderson, Simon P.; Foros, Oystein; Kind, Hans Jarle; … - 2011
Standard media economics models imply that increased platform competition decreases ad levels and that mergers reduce per-viewer ad prices. The empirical evidence, however, is mixed. We attribute the theoretical predictions to the combined assumptions that there is no advertising congestion and...
Persistent link: https://www.econbiz.de/10010280642