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Supersize this: McDonald's and the sustainability story
In: Strategic Direction 26 (2010) 9, pp. 29-32
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010539
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Local brands for local people
In: Strategic Direction 26 (2010) 10, pp. 25-28
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010548
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Knowledge factories: from iPhones to iHotels
In: Strategic Direction 27 (2011) 1, pp. 7-10
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010563
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E‐marketers seek higher peaks
In: Strategic Direction 27 (2011) 3, pp. 12-15
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010585
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Brand loyalty always on a knife edge
In: Strategic Direction 27 (2011) 7, pp. 5-8
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010623
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From remoteness to recognition
In: Strategic Direction 27 (2011) 9, pp. 10-12
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010644
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Branding and the art of travel
In: Strategic Direction 27 (2011) 10, pp. 26-29
Purpose – The purpose of this paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own...
Persistent link: https://www.econbiz.de/10015010659
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Fine wines and Facebook
In: Strategic Direction 28 (2012) 6, pp. 14-15
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010725
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A world apart for retail giants
In: Strategic Direction 28 (2012) 7, pp. 30-33
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010739
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Marriage made in the heavens: United, Continental and branding dilemmas
In: Strategic Direction 28 (2012) 8, pp. 18-21
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This paper is prepared by an independent writer who adds their own impartial comments and...
Persistent link: https://www.econbiz.de/10015010746