Regardless of whether a product or a service is offered, or whether the customer is an organization or a final consumer, the company that adopts a market orientation has the greatest potential for success in the marketplace. This study examines whether the adoption of business-to-business...

Expert systems are computer systems, built through interaction with actual experts, that mimic human experts within a narrow domain. This paper describes the development of an expert system, NEWPRODEX, designed to screen industrial product concepts, identify potential financial successes, and...

This paper describes a methodology for measuring the effectiveness of students' decision making while using a computer exercise dealing with marketing planning and control. The methodology directly assesses the output of the learning process (rather than some intermediate measure such as...

Viewing the product life cycle as an evolutionary process argues against "tailoring" strategies to fit the product's stage. More realistically, management should recognize that the strategies they (and their competitors) implement will themselves shape the PLC. Thus the PLC is not a fait...

This research examines the impacts of relationship-based antecedents (e.g., procedural justice) and character-based antecedents (e.g., transactional leadership) on managerial trust in new product development (NPD) teams. The moderating impact of environmental turbulence on team performance is...

Previous studies of success and failure in new product development have examined the effects of numerous variables upon new product outcomes. Some of these variables are controllable by the firm; many are not. This study employs canonical correlation analysis to investigate the nature of the...

Knowledge acquisition to improve decision making is important in leisure redevelopment efforts. The Analytic Hierarchy Process (AHP) has been used in business applications where the researchers seek to incorporate the expertise of decision makers into the decision model. The process bridges the...

In recent years, diaspora members are considered key contributors to the economic development of their homeland. Not much is known about what motivates them to invest in their country of origin or why investment intensity varies among diaspora communities. It is to this end that the direct...

Current research on network theory remains largely focused on structures and outcomes without exploring the capability that firms need to build efficient and effective networks to their advantage. In this paper, we take a networking capability view in studying inter-firm relationships. We assume...

The purpose of this paper is to focus on two objectives. First, to investigate how two consumer innovativeness measures (domain-specific innovativeness (DSI) and general innovativeness (GI)) in a highly globalized product market (i.e. laptop computer) are related to two widely used demographics,...