The study explores how managers working for Chinese manufacturing firms and service providers perceive the strategic advantages and the risks of pioneering in a new product category. We develop a set of principles of product advantage and risk from the literature and test our propositions using...

As firms come under pressure to reduce costs and improve product quality, the role of purchasing is changing. The focus of purchasing now often emphasizes integration back up the supply chain, and sourcing a product or service rather than just purchasing it. Firms need to consider the potential...

Data on a comprehensive set of product introductions, intended for or introduced into the U.S. commercial airliner market over the 1945 to 1970 span, are used to explore episodic patterns of competitive interaction. Our aim is to describe how metaphors might be used to help managers understand...

Managers in a business environment marked by rapid technological change face major challenges when making strategic decisions. A risk-averse, conservative strategy may be a safe route, but might lead to missing marketplace opportunities. This paper investigates whether a hostile business...

This article integrates and presents some of the most recent findings in cross-functional integration, and draws managerial lessons and implications from these findings. The article is aimed at the practitioner seeking ways to improve chances of success in new product development, and it...

American firms are increasingly under demands, made by government and the public, to be more socially responsible with respect to environmental issues. As environmental and safety concerns have increased, a greater need for individuals with training in environmental responsibility has emerged....

Why are some firms more successful at commercializing new products than others in emerging economies? It is possible that the strategic orientations, which firms adopt as a type of business strategy, lead at least partially to the superior performance of the new products they introduce to the...

Previous studies of success and failure in new product development have examined the effects of numerous variables upon new product outcomes. Some of these variables are controllable by the firm; many are not. This study employs canonical correlation analysis to investigate the nature of the...

Knowledge acquisition to improve decision making is important in leisure redevelopment efforts. The Analytic Hierarchy Process (AHP) has been used in business applications where the researchers seek to incorporate the expertise of decision makers into the decision model. The process bridges the...

The Miles and Snow strategic type framework is re-examined with respect to interrelationships with several theoretically relevant batteries of variables, including SBU strategic capabilities, environmental uncertainty, and performance. A newly developed constrained, multi-objective,...