Liu, Shin‐Ping; Tucker, Dennis; Koh, Chang E.; … - In: Industrial Management & Data Systems 103 (2003) 8, pp. 600-610
E‐commerce offers speed, convenience, and often cost‐effectiveness for today’s busy shoppers, but many e‐commerce sites are still too hard to use. The problem with e‐commerce sites is that the controls and organization are different for each site. This research investigates how an...