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Creating and communicating customer value : how companies can set premium prices that customers are willing to pay

Snelgrove, Todd - In: Innovation in pricing : contemporary theories and best …, (pp. 228-240). 2013

Persistent link: https://www.econbiz.de/10009628019

Quantified value first, then price : realizing the positive impact of a value pricing strategy

Snelgrove, Todd - In: Journal of revenue and pricing management 17 (2018) 1, pp. 41-44

Persistent link: https://www.econbiz.de/10011875206

Value pricing when you understand your customers: Total cost of ownership – Past, present and future

Snelgrove, Todd - In: Journal of revenue and pricing management 11 (2012) 1, pp. 76-81

Persistent link: https://www.econbiz.de/10009816279

First value then price : quantifying value in business-to-business markets from the perspective of both buyers and sellers

Hinterhuber, Andreas (ed.); Snelgrove, Todd (ed.) - 2017

Part I. Introduction -- Part II. Selling value : value quantification capabilities -- Part III. Selling value : best practices in value quantificiation -- Part IV. Buying on value : value quantification and B2B purchasing -- Part V. Value quantification and organizational change management --...

Persistent link: https://www.econbiz.de/10013181225

Creating, calculating and communicating customer value : how companies can set premium prices that customers are willing and able to pay

Snelgrove, Todd C. - In: Innovation in pricing : contemporary theories and best …, (pp. 248-260). 2018

Persistent link: https://www.econbiz.de/10011713311