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Performance Excellence in Marketing, Sales and Pricing : Leveraging Change, Lean and Innovation Management
Helmold, Marc - 2022
Chapter 1: Marketing, Sales and Pricing: Introduction -- Chapter 2: Marketing Management as Part of the Corporate Strategy -- Chapter 3: Marketing Concepts -- Chapter 4: B2B and B2C Marketing -- Chapter 5: Sales Management -- Chapter 6: Economic Pricing, 3C-Pricing and Cost-Estimation Concepts...
Persistent link: https://www.econbiz.de/10013365080
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Air cargo overbooking based on the shipment information record
Becker, Bjoern; Wald, Andreas - In: Journal of revenue and pricing management 7 (2008) 3, pp. 242-255
Persistent link: https://www.econbiz.de/10003770733
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Success factors for the implementation of Air Cargo Revenue Management solutions
Becker, Bjoern; Kasilingam, Raja G. - In: International journal of revenue management : IJRM 2 (2008) 3, pp. 254-271
Persistent link: https://www.econbiz.de/10003818659
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Zur Einsetzbarkeit des Revenue-Managements in der öffentlichen Wirtschaft
Lindenmeier, Jörg; Tscheulin, Dieter K. - In: Betriebswirtschaftliche Forschung und Praxis : BFuP 59 (2007) 3, pp. 270-288
Persistent link: https://www.econbiz.de/10003479675
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Challenges and success factors of air cargo revenue management
Becker, Bjoern; Wald, Andreas - In: Journal of revenue and pricing management 9 (2010) 1/2, pp. 171-184
Persistent link: https://www.econbiz.de/10003972941
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Ten myths of revenue management : a practitioner's view
Cleophas, Catherine; Frank, Michael - In: Journal of revenue and pricing management 10 (2011) 1, pp. 26-31
Persistent link: https://www.econbiz.de/10008939604
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Satisfaction, investment, and alternatives predict entrepreneurs' networking group commitment and subsequent revenue generation
Pollack, Jeffrey M.; Coy, Anthony E.; Green, Jeffrey D.; … - In: Entrepreneurship, theory and practice : ET & P 39 (2015) 4, pp. 817-837
Persistent link: https://www.econbiz.de/10011306330
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Cooperative value creation and cost reduction strategies in a disintegrated telecommunications value chain
Limbach, Felix - 2015
Persistent link: https://www.econbiz.de/10011342475
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Bedeutung von Zusatzeinnahmen bei Airlines : eine geschäftsmodellbasierte Betrachtung
Schröder, Alexander; Freyer, Walter - In: Innovationen in Tourismus und Freizeit : Hypes, Trends …, (pp. 245-258). 2011
Persistent link: https://www.econbiz.de/10009295624