This study presents a case study of fashion rental platforms in Canada, drawing upon two unique, yet complementary … assessment (LCA) of 11 garment designs simulating garments offered by the platforms. Fast fashion has not only made garments more … accessible to all parts of society, but also made them more disposable. To counteract the sustainability issue of fashion, rental …

consumer decision making when it comes to fashion clothing. Data collected form a sample size of 170 indicate that brand is the … third most important attribute after quality and promotions. A positive correlation between importance of fashion shopping … and importance of brands indicate that brand is an important component when it comes to shopping for fashion. Further …