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An exploratory study into the role and interplay of intrinsic and extrinsic cues in Australian consumers' evaluations of fish

Lawley, Meredith; Birch, Dawn; Hamblin, Denise - In: Australasian marketing journal 20 (2012) 4, pp. 260-267

Persistent link: https://www.econbiz.de/10009655691

Drivers and barriers to seafood consumption in Australia

Birch, Dawn; Lawley, Meredith; Hamblin, Denise - In: The journal of consumer marketing 29 (2012) 1, pp. 64-74

Persistent link: https://www.econbiz.de/10009822856

Drivers and barriers to seafood consumption in Australia

Birch, Dawn; Lawley, Meredith; Hamblin, Denise - In: Journal of Consumer Marketing 29 (2012) 1, pp. 64-73

Purpose – This paper aims to explore the drivers and barriers to seafood consumption in Australia and to investigate attitudes toward pre‐packaged fresh chilled seafood products. Design/methodology/approach – A two‐stage study of seafood consumption in Australia was conducted comprising...

Persistent link: https://www.econbiz.de/10014848937

Train the child and teach the adult: Developing intervention strategies for increasing seafood consumption

Birch, Dawn; Dean, David; Fazal-e-Hasan, Syed Muhammad; … - In: Journal of Consumer Behaviour 17 (2018) 4, pp. 426-438

Persistent link: https://www.econbiz.de/10012081457

The role of habit, childhood consumption, familiarity, and attitudes across seafood consumption segments in Australia

Birch, Dawn; Lawley, Meredith - In: Journal of food products marketing 20 (2014) 1, pp. 98-113

Persistent link: https://www.econbiz.de/10010355129

Toward a quality framework : exploring consumer perceptions of barramundi

Lawley, Meredith; Birch, Dawn; Dean, David - In: Journal of international food & agribusiness marketing 33 (2021) 1, pp. 69-83

Persistent link: https://www.econbiz.de/10012483425

Changing purchasing habits through non-monetary point of sale strategies : the case of Australian oysters

Lawley, Meredith; Birch, Dawn; Johnson, Lucy - In: Journal of retailing and consumer services 33 (2016), pp. 194-201

Persistent link: https://www.econbiz.de/10011598746

Communication channel efficiency across the early lifecycle stages of a brand

Riedel, Aimee S.; Lawley, Meredith; Birch, Dawn - In: Journal of strategic marketing 31 (2023) 1, pp. 254-266

Persistent link: https://www.econbiz.de/10014303198

Exploring the influence of family on adolescents’ seafood consumption choices

Birch, Dawn; Memery, Juliet - In: International Journal of Consumer Studies 44 (2020) 5, pp. 499-510

Persistent link: https://www.econbiz.de/10012281979

The impact of tangible rewards on empowerment in the hotel sector

Birch, Dawn - 2002

The need to empower employees to respond in a timely and innovative manner to customer’s requests and problems has been acknowledged as a source of competitive advantage by service managers. Hence, researchers and practitioners have proposed that empowered behaviour should be rewarded....

Persistent link: https://www.econbiz.de/10009479597