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Marketing‐driven consumer culture is often indicted in the degradation of the ecosphere. Futurists envision an ecological crisis in the new millennium. Marketing and consumer research can be enlisted in the aversion of this crisis. Political and philosophical regimes of environmental...
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Purpose – To describe and discuss the use of educational drama in marketing education, including its relative …
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/practitioner divide in marketing education is first examined along with current challenges for increasing curricular relevancy …
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marketing education. Design/methodology/approach – Assumptions in this debate are challenged by the collection and analysis of … interview data from practitioners, alongside additional data from UK Higher Education Institutions (HEIs) in respect of their … scope. Further research is needed in which the details of marketing education and the requirements of marketing practice are …
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