Stringfellow, Lindsay; Ennis, Sean; Brennan, Ross; … - In: Marketing Intelligence & Planning 24 (2006) 3, pp. 245-256
marketing education. Design/methodology/approach – Assumptions in this debate are challenged by the collection and analysis of … interview data from practitioners, alongside additional data from UK Higher Education Institutions (HEIs) in respect of their … scope. Further research is needed in which the details of marketing education and the requirements of marketing practice are …