Purpose Current processes of globalization have increased the challenge for multi-national corporations (MNCs) to retain legitimacy. In order to (re-)gain moral legitimacy, recent studies suggest that MNCs should engage in deliberative dialog processes with their various stakeholders, e.g.,...

Extant research on CSR communication has focused primarily on external communication, i.e. what firms communicate to their environment. At the same time, a large part of this literature exhibits a mechanistic understanding of communication that implies the possibility of a package-like transfer...