Purpose – The purpose of this paper is to discuss the factors impacting successful Iranian women entrepreneurs. The factors include: self‐efficacy, risk taking, negative stereotypes, and societal culture and traditions. Design/methodology/approach – The paper utilizes interviews conducted...

Purpose - One key determinant of entrepreneurial success is entrepreneurial self-efficacy (ESE), defined as an individual's confidence in his or her ability to perform entrepreneurial tasks. Whereas previous research has examined how individual and business factors influence ESE, the purpose of...

Purpose: Does gender stereotype endorsement play a role in the customer's cognitive evaluation of new ventures owned by women entrepreneurs? The authors’ cross-cultural study integrates literature on gender stereotype endorsement and cognitive legitimacy to address this research question....