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Attempts to construct consumer typologies are an enduring feature of retailing research and frequently centre on economic and demographic characteristics. Such research highlights the relatively poor understanding of real‐life consumer behaviour and, in particular, the need to develop more...
Persistent link: https://www.econbiz.de/10014803897
Many factors affect the store patronage decision, e.g. location, service levels, pricing policies, merchandise assortment, store environment and store image, but very little research has considered stress as a determinant. This is despite the increase in dual income families and longer working...
Persistent link: https://www.econbiz.de/10014803904
This research analyses the in‐store behaviour of children and their parents while shopping for children’s clothing. Data were collected by unobtrusively observing and recording the behavior of parents and children in retail stores. Results indicate that a purchase was more likely where both...
Persistent link: https://www.econbiz.de/10014803907
Retailing business is greatly affected by the patronage behavioral orientations of shoppers. Understanding these orientations can assist retailers in developing appropriate marketing strategies toward meeting the needs and wants of consumers. One important factor explaining consumer behavioral...
Persistent link: https://www.econbiz.de/10014803918
Previous situational influence research has focused primarily on consumption/usage behavior leaving many unanswered questions with respect to the nature of this influence on shopping/purchase behavior. The present study, in an application of Magnusson’s interactionist framework, investigates...
Persistent link: https://www.econbiz.de/10014803919
Going shopping is a major source of relaxation as well as a household chore. Associated with females, the activity is under pressure due to time constraints, changing social roles and technological advances. In this paper, the impact of changing social pressures on going shopping is examined...
Persistent link: https://www.econbiz.de/10014803920
Advances in electronics have added sophisticated footfall monitoring to retailers’ information weaponry. Many retailers are reported to be experimenting with this new technology, but limited discussion exists in the public domain on its potential role or retailer experiences. This paper...
Persistent link: https://www.econbiz.de/10014803921
A mail survey was conducted to identify personal characteristics, shopping patterns, and attitudes of potential innovators and non‐adopters of an interactive electronic shopping innovation. Differences among all potential adopter groups were also examined. A national sample of 2,500 US cable...
Persistent link: https://www.econbiz.de/10014803922
Draws on the findings of a quantitative survey and a number of qualitative focus groups and interviews to explore consumer behaviour and reasoning concerning the return of products. The findings serve as the basis for the discussion of the special case of returns deliberately premeditated at the...
Persistent link: https://www.econbiz.de/10014803926
Using New Jersey as a case study, this article investigates the challenges faced by food retail stores. Policy recommendations proposed by industry representatives for improving the business climate are also presented. Although New Jersey‐specific, many of the issues discussed in the paper may...
Persistent link: https://www.econbiz.de/10014803927