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Digital marketing adoption framework for small businesses in Egypt : a grounded theory approach
Fareed, Ghadir; Tantawi, Passent - In: Eurasian Business and Economics Perspectives : …, (pp. 251-268). 2022
Persistent link: https://www.econbiz.de/10013174337
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Factors affecting E-Marketing adoption and implementation in toursim firms : an empirical investigation of Egyptian small tourism organisations
El-Gohary, Hatam - In: Tourism management : research, policies, practice 33 (2012) 5, pp. 1256-1269
Persistent link: https://www.econbiz.de/10009540750
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The impact of Facebook and Instagram on the growth of Egyptian MSMEs
Fakhreldin, Hadia; Shahin, Mahitab; Miniesy, Rania - In: Global business & economics review 29 (2023) 1, pp. 41-65
Persistent link: https://www.econbiz.de/10014306690
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Egyptian consumers' perception of social media as health information source
Adel, Riham - In: Journal of management research 7 (2015) 4, pp. 267-285
Persistent link: https://www.econbiz.de/10011302986
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Egyptian hotel marketing managers’ perceptions of the Internet’s impact on marketing
Essawy, Mohamed - In: Tourism and hospitality research : the surrey quarterly … 11 (2011) 3, pp. 207-216
Persistent link: https://www.econbiz.de/10009407612
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Designing a framework for e-WOM and online reviews adoption for online reservations in the hotel industry in the Egyptian context
Elsaghier, Niveen - In: International journal of business & management : IJoBM 8 (2020) 2, pp. 25-52
Persistent link: https://www.econbiz.de/10012395620
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Why do consumers use Facebook brand pages? : a case study of a leading fast-food brand fan page in Egypt
Gaber, Hazem Rasheed; Elsamadicy, Ahmed Mousa; Wright, … - In: Journal of global scholars of marketing science : … 29 (2019) 3, pp. 293-310
Persistent link: https://www.econbiz.de/10012257900
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Cognition-based and experience-based trust and risk in social commerce in Egypt
Abou-Elgheit, Emad - In: Middle East journal of management : MEJM 6 (2019) 3, pp. 245-276
Persistent link: https://www.econbiz.de/10012111723
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Consumer attitudes towards Instagram advertisements in Egypt : the role of the perceived advertising value and personalization
Gaber, Hazem Rasheed; Wright, Len Tiu; Kooli, Kaouther - In: Cogent business & management 6 (2019), pp. 1-13
This article investigates the factors that affect consumers’ attitudes towards Instagram advertisements in Egypt … towards brands. An online questionnaire was used to collect data from 412 Instagram users in Egypt. The results suggest that …
Persistent link: https://www.econbiz.de/10012114176
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Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.; Wang, Jia - In: Journal of global marketing 37 (2024) 2, pp. 138-158
Persistent link: https://www.econbiz.de/10014515039