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The malleable brand : the role of implicit theories in evaluating brand extensions
Yorkston, Eric A.; Nunes, Joseph C.; Matta, Shashi - In: Journal of marketing 74 (2010) 1, pp. 80-93
Persistent link: https://www.econbiz.de/10003940586
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Home versus host : identifying with either, both or neither? ; the relationship between dual cultural identities and intercultural effectiveness
Lee, Yih-teen - In: International journal of cross cultural management : CCM 10 (2010) 1, pp. 55-76
Persistent link: https://www.econbiz.de/10003972761
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Markenliebe bei Mitarbeitern : Konzeptualisierung, Determinanten und Konsequenzen auf Basis einer empirischen Untersuchung
Bruhn, Manfred; Batt, Verena; Köhne, Christine - In: Marketing : ZFP ; journal of research and management 32 (2010) 2, pp. 71-90
Persistent link: https://www.econbiz.de/10003976366
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A salience theory of choice errors
Manzini, Paola; Mariotti, Marco - 2010
We study a psychologically based foundation for choice errors. The decision maker applies a preference ranking after forming a 'consideration set' prior to choosing an alternative. Membership of the consideration set is determined both by the alternative specific salience and by the rationality...
Persistent link: https://www.econbiz.de/10003976811
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Overconfidence can improve an agent's relative and absolute performance in contests
Ludwig, Sandra; Wichardt, Philipp C.; Wickhorst, Hanke - 2010 - This version: January 20, 2010
Persistent link: https://www.econbiz.de/10008906901
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Messung und Steuerung markenadäquaten Mitarbeiterverhaltens in Kundentelefonaten unter Berücksichtigung des Markengeschlechts
Lieven, Theo; Morhart, Felicitas - In: Marketing : ZFP ; journal of research and management 32 (2010) 1, pp. 39-51
Persistent link: https://www.econbiz.de/10003954042
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A salience theory of choice errors
Manzini, Paola; Mariotti, Marco - 2010
Persistent link: https://www.econbiz.de/10003996083
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The gain spiral of resources and work engagement : sustaining a positive worklife
Salanova, Marisa; Schaufeli, Wilmar B.; Xanthopoulou, … - In: Work engagement : a handbook of essential theory and …, (pp. 118-131). 2010
Persistent link: https://www.econbiz.de/10008737705
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Not all days are created equal : the concept of state work engagement
Sonnentag, Sabine; Dormann, Christian; Demerouti, Evangelia - In: Work engagement : a handbook of essential theory and …, (pp. 25-38). 2010
Persistent link: https://www.econbiz.de/10008737718
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The psychology of entrepreneurs : a self-regulation perspective
Johnson, Alan R.; Delmar, Frédéric - In: Historical foundations of entrepreneurship research, (pp. 289-317). 2010
Persistent link: https://www.econbiz.de/10008746457