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An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives

Liu, Gordon; Ko, Wai-Wai - In: Journal of Business Ethics 100 (2011) 2, pp. 253-281

Persistent link: https://www.econbiz.de/10009150439

Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries

Liu, Chih-Yao Gordon; Liston-Heyes, Catherine; Ko, Wai Wai - 2010

The purpose of cause-related marketing (CRM) is to publicise and capitalise on a firm’s corporate social performance (CSP) by enhancing its legitimacy in the eyes of its stakeholders. This study focuses on the firm’s internal stakeholders – i.e. its employees – and the extent of their...

Persistent link: https://www.econbiz.de/10009429840

Impacts of instrumental versus relational centered logic on cause-related marketing decision making

Liu, Gordon - In: Journal of business ethics : JOBE 113 (2013) 2, pp. 243-263

Persistent link: https://www.econbiz.de/10009751643

Modeling individual health care expenditures in China: Evidence to assist payment reform in public insurance

Shi, Julie; Yao, Yi; Liu, Gordon - In: Health Economics 27 (2018) 12, pp. 1945-1962

Persistent link: https://www.econbiz.de/10012082366

Income productivity in China : on the role of health

Liu, Gordon G.; Dow, William H.; Fu, Alex Z.; Akin, John S. - In: Journal of health economics 27 (2008) 1, pp. 27-44

Persistent link: https://www.econbiz.de/10003645281

The urban resident basic medical insurance : a landmark reform towards universal coverage in China

Lin, Wanchuan; Liu, Gordon G.; Chen, Gang - In: Health economics 18 (2009), pp. 83-96

Persistent link: https://www.econbiz.de/10003898801

The role of for-profit hospitals in medical expenditures : evidence from aggregate data in China

Liu, Gordon G.; Li, Lin; Hou, Xiaohui; Xu, Judy; … - In: China economic review : an international journal 20 (2009) 4, pp. 625-633

Persistent link: https://www.econbiz.de/10003937071

Does participating in health insurance benefit the migrant workers in China? : an empirical investigation

Qin, Xuezheng; Pan, Jay; Liu, Gordon G. - In: China economic review : an international journal 30 (2014), pp. 263-278

Persistent link: https://www.econbiz.de/10011392525

The nature of the co-evolutionary process : complex product development in the mobile computing industry’s business ecosystem

Liu, Gordon G.; Rong, Ke - In: Group & organization management : an international journal 40 (2015) 6, pp. 809-842

Persistent link: https://www.econbiz.de/10011399537

How does separating government regulatory and operational control of public hospitals matter to healthcare supply?

Pan, Jay; Liu, Gordon G.; Gao, Chen - In: China economic review : an international journal 27 (2013), pp. 1-14

Persistent link: https://www.econbiz.de/10010518093