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controlled experiment in the context of a new product evaluation to confirm the causal effects.  …
Persistent link: https://www.econbiz.de/10014674765
Purpose – Given that global advertising often originates in the West, this study aimed to investigate whether the same racial cues in advertising had different effects on US and Chinese readers who belonged to the majority group in their own country but occupied varied positions in the global...
Persistent link: https://www.econbiz.de/10014675617
. The purpose of this paper is to conduct an experiment in a school environment with children with ASD and document the … sites. The study documents the approval and consent process, describes setting up the experiment, assigning controlled and … uncontrolled variables, selecting and recruiting participants, and running the experiment. Findings The study concludes by …
Persistent link: https://www.econbiz.de/10014676498
/methodology/approach – Using an experiment based on the differences between the original AASB 1005 and the more detailed requirements of AASB 114 …. Research limitations/implications – The authors' experiment is based on AASB 1005 and AASB 114 and the results cannot be …
Persistent link: https://www.econbiz.de/10014676607
particular tasting and sales environment. In this paper, we use an experiment to explicitly modify the saliency of wine options …
Persistent link: https://www.econbiz.de/10014438145
online experiment, we investigate how the producer's gender influences consumers' willingness to pay for the wine. Gender can …
Persistent link: https://www.econbiz.de/10014636856
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