Purpose – This introduction seeks to provide a broad review of scholarly developments in the nascent field of destination branding spanning almost 12 years in order to locate the relevance and import of the following nine papers compiled for this special issue on destination branding and...

Owner Daniel Snyder has remained steadfast in his commitment to retain the “Redskins” moniker and logo. Although he continually cites tradition as the motive, the results of this study reveal that his refusal to change the name may, in fact, be related primarily or solely to money – as...

A fundamental belief in professional sport leagues is that competitive balance is needed to maximize demand and revenues; therefore, leagues have created policies attempting to attain proper competitive balance. Further, research posits that objectives of professional sport teams' owners include...

This research utilizes local GDP in a panel data set of 383 MSAs in the U.S. during 2012-2017 to determine whether historical methods in the academic literature to measure the economic impact of sporting events, facilities, and teams are sensitive enough to generate conclusive statistically...

One of the absolutes in professional sports, and a reason for its success, is the uncertainty of the outcome of individual games, seasons, and championships. This uncertainty impacts a team's attendance and financial operation. While leagues cultivate uncertainty through various rules such as...

The value of star college basketball players to their schools is examined using information known during the recruiting process (i.e., ex ante marginal revenue product). Under various regression models, five-star basketball players (those in the top few percent of college basketball players) are...

Introduction to sport finance / Matthew T. Brown -- Analyzing financial statements and ratios / Chad D. McEvoy -- Risk / Matthew T. Brown -- Time value of money / Mark S. Nagel -- Introduction to financial management / Mark S. Nagel -- Budgeting / Tom H. Regan and Matthew T. Brown -- Debt and...