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Growth in operational complexity is a worldwide reality in the retail industry. One of the most tangible expressions of this phenomenon is the enormous increase in the number of products offered. To cope with this problem the industry has developed the “Category Management” approach, in...
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Retailers determine the assortment for a mix of product categories in a particular space; e.g., the checkout aisle, end-of-aisle shelves, or freezer space. Within such a “target” space, shoppers are exposed to a selection of product categories that are not necessarily correlated in consumption...
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Across a wide variety of contexts, people who have experienced an event are more likely to experience that event in the future. This empirical regularity, hereafter referred to as state dependence, has two explanations, each with its own set of policy and managerial implications. One...
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