Purpose – Reviews a paper which offers the findings of interview research into internal marketing (IM) in banking, arguing that IM is an essential basis for brand building in service industries. Design/methodology/approach – This briefing is prepared by an independent writer who adds their...

Purpose – The aim of this paper is to explain the strategy and policy being led by Peter Kelly, Head of the Financial Inclusion Team at Barclays. Design/methodology/approach – The paper is an interview with Peter Kelly. Findings – As head of Financial Inclusion for Barclays, Peter is...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Purpose – The aim of this paper is to describe how a nation full of spenders were encouraged to become a nation full of savers Design/methodology/approach – The paper is an interview with Arkadi Kuhlmann. Findings – Explains the strategy behind the formation of ING DIRECT USA....

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Purpose – This paper aims to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...