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Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performancesThis paper forms part of Research Projects DP0664943 and DP09851...
Beverland, Michael B.; Farrelly, Francis; Quester, … - In: Psychology & marketing 27 (2010) 7, pp. 698-717
Persistent link: https://www.econbiz.de/10008430832
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A value-based perspective of market orientation and customer service
Chen, Shu-Ching; Quester, Pascale G. - In: Journal of retailing and consumer services 16 (2009) 3, pp. 197-206
Persistent link: https://www.econbiz.de/10008241665
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Implementation and Outcomes of Customer Value: A Dyadic Perspective
Chen, Shu-Ching; Quester, Pascale G. - In: The service industries journal 27 (2007) 6, pp. 779-794
Persistent link: https://www.econbiz.de/10007764404
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Country image and consumer-based brand equity: relationships and implications for international marketing
Pappu, Ravi; Quester, Pascale G.; Cooksey, Ray W. - In: Journal of international business studies : JIBS ; a … 38 (2007) 5, pp. 726-745
Persistent link: https://www.econbiz.de/10007764576
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Implementation and Outcomes of Customer Value: A Dyadic Perspective
Chen, Shu-Ching; Quester, Pascale G. - In: The service industries journal 27 (2007) 5-6, pp. 779-794
Persistent link: https://www.econbiz.de/10007842499
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SPONSORSHIP - Emotions and sponsorship marketing - Is intense spectator involvement good for sponsors' messages? The answer's not simple.
Bal, Charles; Quester, Pascale G.; Boucher, Stéphane - In: ADMAP : for decisionmakers in advertising, marketing, … (2007), pp. 51-52
Persistent link: https://www.econbiz.de/10007860638
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Integrating sports sponsorship into the corporate marketing function: An international comparative study
Farrelly, Francis John; Quester, Pascale G.; Burton, Richard - In: International marketing review 14 (1997) 2-3, pp. 170-182
Persistent link: https://www.econbiz.de/10006313444
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Examining important relationship quality constructs of the focal sponsorship exchange
Farrelly, Francis J.; Quester, Pascale G. - In: Industrial marketing management : the international … 34 (2005) 3, pp. 211-220
Persistent link: https://www.econbiz.de/10006238226
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Number 7 - Country-of-origin effects on purchasing agents' product perceptions: An international perspective
Quester, Pascale G.; Dzever, Sam; Chetty, Sylvie - In: The journal of business & industrial marketing 15 (2000) 6-7, pp. 479-490
Persistent link: https://www.econbiz.de/10007046982
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Organizational Power Games
Burton, Rick; Quester, Pascale G.; Farrelly, Francis John - In: Marketing management : a quarterly business management … 7 (1998) 1, pp. 26-37
Persistent link: https://www.econbiz.de/10007248383