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The state of public research on over-the-counter drug advertising
DeLorme, Denise E.; Huh, Jisu; Reid, Leonard N.; An, Soontae - In: International journal of pharmaceutical and healthcare … 4 (2010) 3, pp. 208-231
Persistent link: https://www.econbiz.de/10008667686
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Seniors' perceptions of prescription drug information sources
DeLorme, Denise E.; Huh, Jisu; Reid, Leonard N. - In: International journal of pharmaceutical and healthcare … 1 (2007) 2, pp. 107-127
Persistent link: https://www.econbiz.de/10003937169
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Scepticism towards DTC advertising : a comparative study of Korean and Caucasian Americans
Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N. - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 147-168
Persistent link: https://www.econbiz.de/10009510675
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Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance
Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N. - In: Journal of advertising research 55 (2015) 4, pp. 401-415
Persistent link: https://www.econbiz.de/10011429182
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Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N.; Kim, Junga - In: Journal of advertising research 54 (2014) 3, pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
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The state of public research on over-the-counter drug advertising
DeLorme, Denise E.; Huh, Jisu; Reid, Leonard N.; An, Soontae - In: International journal of pharmaceutical and healthcare … 4 (2010) 3, pp. 208-231
Persistent link: https://www.econbiz.de/10009896181
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The state of public research on over‐the‐counter drug advertising
DeLorme, Denise E.; Huh, Jisu; Reid, Leonard N.; An, Soontae - In: International Journal of Pharmaceutical and Healthcare … 4 (2010) 3, pp. 208-231
Purpose – The over‐the‐counter (OTC) drug market is highly competitive, and consumer advertising is a prominent influence in OTC drug purchase and consumption. Given current marketplace conditions, it is important to summarize OTC drug advertising research. This paper aims to review the...
Persistent link: https://www.econbiz.de/10014795830
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Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources
Delorme, Denise E.; Huh, Jisu; Reid, Leonard N. - In: Health marketing quarterly 26 (2009/10) 4, pp. 293-314
Persistent link: https://www.econbiz.de/10003933235
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Seniors' perceptions of prescription drug information sources
DeLorme, Denise E.; Huh, Jisu; Reid, Leonard N. - In: International journal of pharmaceutical and healthcare … 1 (2007) 2, pp. 107-127
Persistent link: https://www.econbiz.de/10009896116
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Seniors' perceptions of prescription drug information sources
DeLorme, Denise E.; Huh, Jisu; Reid, Leonard N. - In: International Journal of Pharmaceutical and Healthcare … 1 (2007) 2, pp. 107-127
Purpose – To determine how seniors evaluate, compare, and use prescription drug information sources, provide insight on perceptions of the credibility, trustworthiness, and value of these sources, and capture verbatim comments for translation into scalar statements in future surveys....
Persistent link: https://www.econbiz.de/10014795758