Ifediora, Chuka Uzoma; Ugwuonah, Geraldine - In: International journal of technology for business (IJTB) 1 (2019) 2, pp. 24-33
This paper sought to conceptualize the adoption of market segmentation strategy in the design of efficient housing program affordability criteria in Nigeria. Affordability of housing is a critical issue facing the actualization of the basic human need for shelter in a developing nation, such as...