"Expected outcomes offer no new information. Results that are unexpected challenge orthodox views. While most discrepancies are resolved upon detailed examination, the few that remain have the potential to lead to a new understanding of human behavior. Over the past four decades, I have held a...

Understanding the origins of new businesses - the firm creation process - has been dramatically affected by the development of longitudinal studies of business start-ups. A number of projects have been implemented to track the development of new firms, starting with the emergence of a business...

Richard Curtin has directed the University of Michigan's consumer sentiment surveys for more than four decades. His analyses of recent trends in consumer expectations are regularly covered in the worldwide press. In this book, Curtin presents a new theory of expectations. Whereas conventional...