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Kundenprofitabilitätsrechnung in Dienstleistungsgeschäften : Konzeption und Umsetzung am Beispiel des car rental business
Fischer, Thomas M.; Decken, Tim von ¬der - 1999
Persistent link: https://www.econbiz.de/10004555286
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Die Gestaltung von Regelungsstrukturen im Beziehungsmarketing
Ivens, Björn Sven - 2004
Persistent link: https://www.econbiz.de/10004444706
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Krisen in Geschäftsbeziehungen
Butzer-Strothmann, Kristin - 1999
Persistent link: https://www.econbiz.de/10004682260
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Drivers and effects of relational communication in business markets : a model and an empirical study
Ivens, Björn Sven - 2003
Persistent link: https://www.econbiz.de/10004728046
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Commitment, Vertrauen und Zufriedenheit in Marktforschungsbeziehungen : der Einfluß relationalen Verhaltens
Ivens, Björn Sven - 2002
Persistent link: https://www.econbiz.de/10004704340
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Relationship characteristics as moderators of the satisfaction loyalty link : findings in a business-to-business context
Homburg, Christian; Giering, Annette; Menon, Ajay - 1999
Persistent link: https://www.econbiz.de/10004709871
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Festive : the art and design of promotional mailing
Witham, Scott (contributor) - 2002
Persistent link: https://www.econbiz.de/10004821214
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Special issue Interactions, relationships and networks in a changing world : selected papers from the IMP 2000 conference
Leek, Sheena (contributor) - In: Industrial marketing management : the international … 32,2 (2003)
Persistent link: https://www.econbiz.de/10004792432