Braun, Kerstin; Cleff, Thomas; Walter, Nadine - In: Journal of Fashion Marketing and Management 19 (2015) 4, pp. 445-466
Purpose – The purpose of this paper is to research lesbian fashion consumption in order to draw conclusions on the attractiveness of the lesbian target segment for the fashion industry. So far, lesbians’ fashion consumption behaviour has hardly been researched. However, an evinced lesbian...