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Füller, Johann; Jawecki, Gregor; Mühlbacher, Hans - In: Journal of business research : JBR 60 (2007) 1, pp. 60-71

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Beutelmeyer, Werner; Mühlbacher, Hans - 1986

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Mühlbacher, Hans (contributor)

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Koll, Oliver; Woodside, Arch G.; Mühlbacher, Hans - In: European journal of marketing : EJM 39 (2005) 9, pp. 1166-1183

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Matzler, Kurt; Mühlbacher, Hans; Altmann, Andreas - In: Jahrbuch der Absatz- und Verbrauchsforschung 49 (2003) 2, pp. 144-159

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Mühlbacher, Hans; Einarsdóttir, Bryndís; Castello, … - In: Industrial marketing management : the international … 118 (2024), pp. 1-11

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Füller, Johann; Mühlbacher, Hans; Matzler, Kurt; … - In: Journal of management information systems : JMIS 26 (2009) 3, pp. 71-103

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Vallaster, Christine; Mühlbacher, Hans - In: Die Betriebswirtschaft : DBW 72 (2012) 5, pp. 395-409

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Mühlbacher, Hans; Dreher, Angelika; Gabriel-Ritter, … - In: Industrial marketing management : the international … 23 (1994) 4, pp. 287-298

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Jaakkola, Matti; Möller, Kristian; Parvinen, Petri; … - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1300-1311

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