What are the secrets of a successful entrepreneur? When did the origins of enterprise occur? This important title addresses such questions by uniting historical case studies of entrepreneurial behaviour from 1200-2000. Key features of this collection include a thematic and chronological...

Over the last 2,000 years, critical innovations have transformed small regions into global powers. But these powers have faded when they did not embrace the next big innovation. Gerard J. Tellis and Stav Rosenzweig argue that openness to new ideas and people, empowerment of individuals and...

Nation Branding in Modern History -- Copyright Page -- Contents -- List of Illustrations -- Acknowledgments -- Introduction. Beyond Marketing and Diplomacy -- PART I. Branding the Nation and Selling the State -- Chapter 1. Nation Branding Amid Civil War -- Chapter 2. From the Moralizing Appeal...

This book - the second of two volumes- looks at episodes in American economic history from a public choice perspective. Each chapter discusses citizens, special interests, and government officials responding to economic incentives in both markets and politics. In doing so, the book provides...

"'The Business of American Show Business' is a research guide to the history of producing theatre in the United States. Covering a wide range of subjects, the book explores how traditions of investment, marketing, labor union contracts, advertising, leasing arrangements, ticket scalping, zoning...

This book analyses the controversial and critical issue of 2% inflation targeting, currently practised by central banks in the US, Japan and Europe. Where did the 2% target inflation originate, and for what reason? Do these reasons stand up to scrutiny? This book explores these key questions,...