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In this chapter, we ask (conceptually and methodologically) what exactly is behavioural economics and what are its roots? And further, what may we have missed along the way? We argue that revisiting "classical" behavioural economics concepts and methods will benefit the wider behavioural...
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I began with an analysis of how the psychology of cognition and knowledge have changed in between the the networked form of organization. Specifically, there is a shift in focus from hardware psychology of information to software psychology of knowledge and schema biases. Powerful knowledge...
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Prospect theory posits that people perceive outcomes as gains or losses in relation to some reference point. People are generally loss averse: the disutility generated by a loss is greater than the utility produced by a commensurate gain. Chapter 6 of the book argues that loss aversion can...
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