The apparel industry of India comprises sales of Men wear, Women wear and Children wear. Within the current marketing … marketing strategy to differentiate a number of homogenous products including clothing. The present study primarily focuses on …, customer perceptions regarding branded clothing were tested considering their brand awareness, price, quality perception and …

in North India, and their perception towards International Readymade Apparel Brands.Design/methodology/approach: The … sample of consumers in North India. Empirical conclusions are calculated by means of online survey in the form of … questionnaire through Google forms technique considering a sample size of 300 young men and women in North India.Findings: Results …

the case of a clothing brand. Three different types of customer satisfaction were distinguished: (i) satisfaction with the … services given by the brand.Application of this study: This study will contribute toward new clothing brands who they are new …