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Teaching and research in marketing draw on tools from a number of disciplines. This paper adapts a framework from literary criticism, the CPPD Method, for use in teaching case study and demonstrates its role in enhancing the development of critical thinking skills. Following a review on the use...
Persistent link: https://www.econbiz.de/10014164158
This paper examines the experiences and perspectives of ex-military servicemen in the UK. It focuses specifically on the complex links between emotional distress and various constructions of 'masculinity' in a military context. Aspects of military culture that exacerbate vulnerability and also...
Persistent link: https://www.econbiz.de/10008870053
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